The easy button on my desk is not a joke.

I have had one since my first job in this industry in the early 2000s, working as an office assistant at an architectural firm. Back then I was hand-marking up drawings, supporting project teams, and learning the basics of A/E/C marketing from a woman named Barb who took me under her wing and taught me strategies I still use today. Little did I know then that I had found my industry.

Over the years, the nickname that followed me was “the easy button.” But in reality, the button was never really about being easy. It was about seeing what others missed. Where there was a gap, my colleagues came to me, and I found a way to bridge it. That meant building tracking systems that worked across entire project management teams, stepping into HR and marketing roles when a corporate office was too far away to fill them, and learning to read a room full of skeptical project managers and executives and come out with systems everyone could use.

For over five years I worked alongside a woman named Amy, one of the sharpest marketing professionals I have encountered in this industry. In that time, we made it to the interview stage on every pursuit but one. That is not luck. That is strategy, preparation, and knowing how to tell a story that cuts through a stack of submissions. The winner is not the one who says the most — it is the one who knows how to tell the right story, in the right place, in a way that makes the reader lean in. Anticipating what the competition will say, sharpening what makes you different, and putting it on the page in a way a selection committee actually reads, digests, and remembers.

That is the work I love. Looking at what an owner needs and what matters to them, what our strengths are and how to position them. Turning a potential weakness into something that reads like a differentiator. Watching a superintendent walk into an interview room rolling his eyes (because he would rather be on a jobsite than in a conference room wearing a scratchy polo) and walking out fired up and ready for the next one. Those moments are why I do this.

I have spent over a decade building marketing functions that did not exist (databases, filing structures, proposal templates, pursuit processes, and the teams to run them), leading pursuit teams that had never had real strategy, and closing wins on projects ranging from $3M to $70M and beyond. I know what it looks like to start from nothing and build something sustainable, strategic, and ready for the shifting regulations, growing competition, and evolving demands of the A/E/C industry.

I started The Pursuit Co. because the A/E/C industry is full of incredibly talented firms that do not know how to talk about themselves. Architects, engineers, construction managers, and general contractors who are exceptional at their craft but are walking into a competitive pursuit process without the infrastructure, the strategy, or the story to win it. Regulations are shifting. The bar is rising. And too many of them are still submitting Word documents because that is all they have. That is where I come in.

The work is serious. The person behind it is a little more fun.